Finally some of the more mature ladies can start kicking ass in the modelling industry!
Forget about being young and stick-thin, if you have the face for beauty and you're over 25 then you it's time to start your modelling career.
Assets Models boss Derek Daniels has begun a new search for models over 25! The modelling guru already has models like Nadia Forde and Georgia Salpa on his pay roll and now he's looking for an older woman!
The new Model Search competition entitled 'Face of Woo Woo' for women aged 25 years or over has kicked off and Derek says a woman over 20 will make fit perfectly into the commercial side of the industry:
“It’s all down to the fact that older women feel more inclined to buy a product if they can identify with the model in the picture!”
The online model competition has begun on www.faceofwoowoo.com and it's open to all women from all 32 counties in Ireland! Woo Woo is a new pre-mixed yummy cocktail sponsoring the whole competition. Setting the tone of the contest, fun, flirty and tasty!
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| Corina Grant and Assets Model Sarah Morrisey |
The winner of the fabulous competition will be the face, the winner will front a marketing campaign for sexy drinks brand! She will also feature on ,the highly in demand, Assets Model Agency books for a year and be photographed by top fashion photographer Lili Forberg, who is actually one of the judges of the competition!
Fresh from her role as judge for Miss Universe Ireland, Lili has shot the top Irish celebs including Jedward, Rozanna Purcell, Laura Whitmore and Emma Waldron. She also producers work for top Irish magazine Stellar, so getting noticed by her is a massive plus!
Other prizes include a relaxing holiday in Ashford Castle, a model and grooming course with Udazzle.ie, a €350 hamper from the Make Up Store and a specially fitted designer dress by Irish designer Jennifer Rothwell. All those who enter will be entered into a free draw for a second holiday in Ashford Castle.
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| Judge Lili has shot top models such as Roz Purcell |
Chairmen of the judging panel Derek has said that too many models have been left behind in the industry because of her age, but this competition is set to change the way the Irish modelling industry works:
"Many high profile models in the past were phased out by their mid twenties and now, today, they can expect to have a longer lucrative and longer lasting career over the age of 25"
He added that super skinny models is a trend of the past, and the modelling guru is actually looking for more curvacious women:
"Size zero catwalk models are no longer seen as appropriate and today clothes, cosmetics and other products who want to appeal to every day people tend to opt for a more natural healthy look".
Judging this brand new competition is fashion photographer Lili Forberg, top Model Corina Grant, founder of online dress designer rental company Secretchic.ie Sarah Carberry, and leading fashion stylist Sarah Stephens of Theme One Productions.
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| The winner will join the Assets Models |
Derek says all the judges will be searching for a beautiful "natural" face, with an overall sophisticated and chic look. He added that women in their mid-20's are always featuring in billboards, magazines and newspapers so there is definitely a demand right now!
ENTER NOW
Do you think you have the confidence and the body to be the new face of Woo Woo? All you need to do is fill in the online application form and upload a recent image of yourself (posers welcome of course!)
Finalists will be featured on the site and the you will be relying on the public to vote for you to win, these votes will then be taken into account along with the judges votes.
A final open model casting will take place before the finals on 21st July 2011 in Dublin. The competition is open only to those who are not already signed up to a model agency and who are interested in commercial work as opposed to a career on the catwalk.
So you're thinking commercial photoshoots, think clothes stories, jewellery brands etc, not high fashion shoots! Good luck to everyone, if you think you've got the luck I say go for it. Age is nothing but a number!
